Topical Content Hubs
TLB’s Topical Content Hubs service is the creation of social profiles on popular, authoritative Web 2.0 sites, such as Squidoo.com, HubPages.com, weebly.com, Typepad.com, Blogger.com, etc. Our team of U.S.-based writers creates engaging content themed around the client’s industry or relevant topics and publishes this content with backlinks to the client’s website or other online assets. As the content volume increases within the properties, we continue adding to the topic’s theme to result in highly authoritative content hubs.
How Does this Service Work?
Web 2.0 sites thrive on content. With the knowledge that links are inherent in content, backlinks from these authoritative and trusted sites provide a tremendous increase in rank power. However, simply building links isn’t enough; the key is to create content that engages the target audience and provides value. Our research team keeps their ears to the ground, monitoring industry trends and listening to online conversations in order to identify gaps or audience needs around industry topics. This research allows us to push high-quality content that people are interested in directly into an active user-generated content community.
Repeatedly posting content with links to the same domain is unnatural and will prevent the topical hub from gaining trust with the search engines. In addition to building content with backlinks pointing to the client’s online assets, we will publish content that either contains no backlinks at all or links to other, non-competing authority resources. Combining this practice with quality content builds the client’s topical hub into an industry authority or influencer. Backlinks from these influencers are extremely powerful and viewed by the search engines as natural citations.
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