Link Building Blog, News and Articles - Textlinkbrokers.com/blog

This is the third in a series of tools which can not only be used to help improve your website, but also used to analyze the sites of your competitors.

In todays article I look at two desktop based applications.  One is a complete site analysis and optimization tool while another is a good link analysis and management tool.

Both of these tools should go into your arsenal of web tools to help improve your sites search engine positioning while also allowing you to keep an eye on what your competitors are doing.

Yesterday I started a series on competitive intelligence gathering and how you can use it to assess your competitors and the market space. 

In this article I continue with this theme:  Introducing you to a couple more tools I like to use on a regular basis.  One is web based while the other is a freely downloadable application.

Sometimes it is hard to figure out who your online competitors are, or worse, what they are doing to beat you.  Sometimes it feels like you are beating your head against a wall because no matter how hard you try you just can not figure out how they are doing it.

In this article, I look at some of the tools you can use to gather competitive intelligence about your competitors and the online market space in general.

There has been a lot of talk lately about search engines like Google launching their own branded operating system.

While such a system doesn’t necessarily correspond with Google’s vision of making the world’s information universally accessible, it could be a consideration in that plan.

In today’s article I revisit a common theme.  One which I have written about in other places.  That is:  search as a platform unto itself.

Over the past few articles I’ve brought you different tactics you can use to help build quality links to your site.

And while I am going to continue to bring you even more of these tactics I thought it would be good to step back and take a big picture look at why link building is important.

Further, I wanted to look at other things you should be considering when you are doing your link building:  Namely managing your online reputation.

Online press releases have been around for years.  But up until recently they’ve pretty much remained the domain of ‘legitimate’ news sources.

That has changed in the past year or so, however, as online marketers figure out the true value of press releases.  While they offer great exposure to your product or service they do much more.

In this article I discuss how you can use press releases to boost your link popularity.

Ahh the good old days.  The days when a ‘Google Dance’ didn’t equate to a social event at the most recent search engine strategies conference.

Those were the days when webmasters literally lost sleep over the most recent Google update.  In this article we look at the current Google update to determine if the sky is indeed falling.  Are we back to the “Dance” Days?

Sometimes, link building is more than just searching out sites to request links from.  Sometimes you have to get creative in how you build links.

In this article, we look at another way of building links that doesn’t really require you to go out and search for relevant sites to request links from.

Sometimes one of the hardest things to do for any website is build links to deep content.

These are the links that generally will help the site perform best overall in the search engines.  This is because while it may take hundreds or thousands of links to help a home page rank highly, it may only take a few to help a deep page rank.

In this article I give you some tips on building those deep links.

With the growth of the web, more and more companies are beginning to realize that a storefront is not all that is required to compete.

Many more traditional businesses are getting online in a big way, increasing competition and reducing the amount of available screen space in SERPs

The problem sometimes is that these companies do not know how to distinguish their online competition.  In this article we look at some easy ways to determine who your online competition is.

Web logs, or Blogs, are becoming an increasingly popular form of online communication.  So much so that Yahoo! News is even showing listings of blogs when you do a news search.

In order to take advantage of this trend some people are now realizing that they need to integrate blogs into their sites, yet they do not know how to make this happen.  In other words, they understand they need to do something but are unsure what exactly that is.

In this article we look at what a blog is, what a feed is and how you can use them to help you promote your site.

I recently attended a search engine marketing seminar and there was lots of discussion about how to mass market your site online.

Because that is essentially what search engine marketing is:  Marketing to the masses.  But a question came up as I was listening and that is:  How does a website market to early adopters?

In this article, I hope to address some of the points you need to cover to market to this distinct group of people.

Web copy has evolved from the “early days” of SEO.  Back then (3-4 years ago) doorway pages were all the rage because they could be auto generated on the fly and were built to rank highly on the search engines.

The problem was that these pages, while highly ranking, did little to help convert visitors into buyers.  In fact more often then not turned people off websites.

Today however search engines put much more stock into the content of page, not just counting occurrences of phrases but actually understanding what the page is about which is why effective web copy is even more important than ever.

I recently had the opportunity to ask questions of some Google staffers.  There were some questions I felt I needed to get verification on, so when I had the opportunity via a conference call I took it.

In this article I highlight some of the points made during the call so you know what Google thinks.

As you have probably already heard, Google and Sun have partnered up to distribute the Google Toolbar with Sun’s Java.  While this may seem like a minor deal in the grand scheme of things, upon further reflection I find this could be the deal which will ultimately break Microsoft.

While the implications could be huge and far reaching, only Google knows for sure what it wants.  We can speculate however and that’s what this article is all about.  Is such a deal good for Sun (and Google) or is it a pact with the devil?

Link popularity is meant to be the system which tells the search engines how important your site is.  In fact Google has built itself around that theory.  They have even created a ranking algorithm to measure such link popularity and it even influences the rankings your site achieves.  Their algorithm is called PageRank.

But Google is not the only engines to use link popularity.  Therefore all sites need to have some way to build links to themselves to help influence algorithms like PageRank so the site can rank competitively.  This article provides some tips to quickly and easily build your link popularity as well as some longer term tactics you can use.