Link Building Blog, News and Articles - Textlinkbrokers.com/blog

http://www.siliconvalley.com/mld/siliconvalley/9731180.htm

www.kozoru.com, an up-and-coming search engine in Kansas that wants to steal market share from Google. But unlike a lot of search engines, it’s not aiming to scour and index every scrap of information on the Web. It’s aiming for quality over quantity.

With no Toolbar updates for the last 97 days (as Sept 27th) attention has been turning to the PageRank (PR) displayed in the Google Directory that was updated on Aug the 10th.  This post looks at the Directory PageRank Scale and how it compares to the Toolbar PageRank Scale.  This short primer will get you up to speed on how these 2 different scales relate to each other and to Real PageRank.

Don’t know if this is a very well known tool, but I just found it and I love it.

GoogleBrowser

No it is not THE Google browser we are all expecting, but it is the most beautiful link tool I have seen so far.

Page Rank Calculation
18 medium with 50 oubounds PRx = 1 PRx
3.559 medium PRx with 50 outbouns PRx = 1 PR(x-1)
0.607 medium PRx with 50 outbouns PRx = 1 PR(x-2)
101 medium PRx with 50 outbouns PRx = 1 PR(x+1)
555 medium PRx with 50 outbouns PRx = 1 PR(x+2)

On Mar 11/2004 on a WebmasterWorld Forum a Google engineer with the online nickname Googleguy seemed to hint in a jokeing way that Google might go to guarterly updates of visible PR. The following is what he said.

Do Relevant Links Have More Ranking Weight or are all links created equal?  It seems a lot of people have been asking this question and I have been hearing different answers.

Here’s a great search engine tool. Faganfinder.com has collected the link, similar, cache, and other commands for many of the best search engines into a single handy interface. A very nice tool.

This post looks at the difference between Real PageRank, toolbar PageRank and Google Directory PageRank. With the PR toolbar not being updated for 93 days (as of Sept 23rd), see Page Rank Update List, many are claiming PageRank is dead. In this post I explain the difference between Real PageRank and the PageRank displayed on the toolbar and in the Directory. Real PageRank that is the heart of Google’s system for ranking web pages is alive and well and has been updated 4 times since the last toolbar update!

It is reported that the ‘About’ section of the Google Toolbar does not properly filter HTML code. A user can create HTML that, when loaded by the target user, will invoke the About page and execute arbitrary scripting code in the context of the page.

Solution: No solution was available at the time of this entry.

http://www.searchenginejournal.com/index.php?p=888

Eight Keyword Research Tools that are very helpful in doing keyword research. The following review looks at some of the best free internet based keyword research tools.  You need to make sure you are not targeting keywords that no one is searching for!

Additional evidence that Google is planning a browser is that they registred gbrowser.com:

Registrant:
Google Inc. (DOM-1278108)
1600 Amphitheatre Parkway
Mountain View CA 94043
US

Domain Name: gbrowser.com

Administrative Contact:
DNS Admin (NIC-1467103) Google Inc.
1600 Amphitheatre Parkway
Mountain View CA 94043
US

Technical Contact, Zone Contact:
DNS Admin (NIC-1467103) Google Inc.
1600 Amphitheatre Parkway
Mountain View CA 94043
US

Created on..............: 2004-Apr-26.
Expires on..............: 2006-Apr-26.
Record last updated on..: 2004-Apr-26 16:46:39.

(Notice the creation date,. :) )

Chris Ridings the well know author of Page Rank Uncovered speaks out.  Both Daniel Brandt (June 2003) and Anthony Federico (Sept 2004) have written articles entitled Is Google broken? This has raised quite a bit of discussion and speculation among SEO types.

This is going to be interesting. Anyone making any guesses, what will Google come out with next? :) Rather, what will Google leave untouched?

Article Here

Here is a great list that has been around for a while of all of the major Google ranking factors. This is great information for all of you newbies and some of you pros as well.

http://www.vaughns-1-pagers.com/google-ranking-factors.htm

This handy split run testing tool lets you enter the sample sizes of two groups and tells you whether the variation between the two is statistically significant or not. A great reality check when you’re getting started with split run testing.

Aaron Wall over at www.seobook.com has an excellent directory of seo blogs to help quench your thirst for knowledge.

Seo Blog List

Offline copywriting is about selling. Online copywriting is about helping. It is extremely important to realize this. Because every website is different a web surfer needs to understand a website first before he can use it. Online copywriting is therefore different from offline copywriting. The first thing to do is to help the visitor, then to sell. In The difference between online and offline copywriting, a copywriter named Nick Usborne explains. Also this may be something to consider when advertising online.

Do you receive dozens/hundreds of emails a day?  Not spam email but actual email from customers, business aquaintances etc..?

If you do you probably have a hard time keeping them all organized.  Inevitably some of them will go unanswered and you willl lose sells, customers, important information, or worse.

I’ve written a quick article for disorganized Outlook users that could be very helpful especially if you receive a lot of important emails on a regular basis.

Here’s a little gym I found surfing the net today.  Seth Godin is a well known and respected internet marketer.  He has written several very popular books such as “Permission Marketing” and “unleashing the idea virus”.  I just found his blog today, well worth reading.

http://sethgodin.typepad.com

Hello everyone,

There is a great new report that marketleap is offering to see the link popularity trends for a website.  If you are not familiar with marketleap they are one of the most popular tools for checking your link popularity.  Especially now that the Google Links: tool is giving poor data.  Marketleap gives you a much more detailed view of the links coming into your site.

It has been reported by a moderator at SEO Chat that Microsoft is using hidden doorway pages that redirect, full of keyword content that makes no sense to an actual person. An example of these pages was given Here.

"In the update, Google has integrated maps onto local result pages, pinpointing businesses from the listings on the maps and allowing users to zoom and pan directions without reloading the Web page, the Mountain View, Calif., company announced."

http://www.eweek.com/article2/0,1759,1645967,00.asp

Its presently in the Beta stage. Once this is launced, Google Local is going to give local radio, televison, print, and Yellow Pages, something to worry about.

"A9.com, Inc., a subsidiary of Amazon.com, Inc. (NASDAQ: AMZN), today launched A9.com (www.a9.com) to make searching the Internet more effective. The new site, which builds on a beta test version that began earlier this year, helps users discover information from several different sources, makes it easy to manage and organize their search results, and remembers what they have done in the past."

http://a9.com/-/company/media/index.jsp

If you are currently using Arelis to find link partners you have probably been frustrated with the time it takes to use the backlink grabber function.  Currently in Arelis you must search one site at a time to import backlinks.  This process can take hours and hours.  With our new tool it will do a keyword search and pull in all the backlinks for the top 20 sites. It then emails you a .csv file that is exportable into Arelis. This tool should save hours of work.  It is in Beta right now so we would be happy for any feedback.  If you have any feedback email me at jarrod@textlinkbrokers.com

Textlinkbrokers Backlink Grabber tool

Linkexplore has been upgraded: new features include: searching search engines to add to the database & searching sites by keyword.  LinkExplore is a cheap, fast, way to get a bunch of links fast from people who are actively interested in trading with you. The time/results ratio with this tool are simply amazing. It’s one of our staple link-getting utilities & we recommend it highly.

"Phoenix” over at Seroundtable.com writes a good little summary about how to handle copyright infringement.  At a time when copyright theft is at an alltime high .…

What is Class-C IP? A group of IP addresses where the first three numbers remain the same and the last one can vary.

Why is it important to know about Class-C IP? Because links from same class-C IP range sites aren’t likely to give same benefit linking to your site, as they would have, if they were on different Class-C IP range.

Here is a cool tool to know if 2 sites have same Class-C IP.

The sound of a million automatic PR tools crying out all at once and then falling silent.....

Read about it here

This is straight from Google:

“Google automatically takes a “snapshot” of each page it crawls and caches it. This enables us to show the search terms highlighted on text heavy pages so users can find relevant information quickly, and to retrieve pages for users if the site’s server temporarily fails. Users can access the cached version by choosing the “Cached” link on the search results page. If you do not want your content to be accessible through Google’s cache, you can use the NOARCHIVE meta-tag. Place this in the section of your documents:

This tag will tell robots not to archive the page. Google will continue to index and follow links from the page, but will not present cached material to users.

If you want to allow other robots to archive your content, but prevent Google’s robots from caching, you can use the following tag:

Note that the change will occur the next time Google crawls the page containing the NOARCHIVE tag (typically about once a month). If you want the change to take effect sooner than this, the site owner must contact us and request immediate removal of archived content. Also, the NOARCHIVE directive only controls whether the cached page is shown. To control whether the page is indexed, use the NOINDEX tag; to control whether links are followed, use the NOFOLLOW tag. See the Robots Exclusion page for more information.”

http://www.google.com/webmasters/3.html

Do blog links count as much as any normal links do? Yes says a blogger at Blog Business World hosted on Google’s Blogger.com. This is just one among many opinions expressed by webmasters and the general opinion seems to be that the blog links count just as much, unless the links are as a result of comment spam or off-topic. Here is another discussion held on blog links v/s normal links at SEO Guy Forums, where contrasting views have been expressed and general consensus seems to be that blog links do count just fine.

Like in any other www entities, contextual and on-topic links in blogs should count, afterall aren’t blogs now the personal homepages of thouands?

Happy birth day Google! It has been an amazing 6 years of great innovation, creativity and service. Hoping for many more successful years.

Anyone out there feeling the Google-banned blues?  You’re in good company.
Business.com recently caught a Google ban - The likely culprit seems to have been using a 302 redirect from their non-www version to the www version of their site. when they should have used a 301. Thanks to the WebProWorld SEO forum for catching this.

To improve the efficiency of a text link you need to make it as attractive as possible. In other words, the link needs to attract attention. In the past banner ads applied the idea of making it attract attention totally in the wrong way. Many banners became very anoying images on a page, often flashing on and off and things like that. As a result most internet surfers became selectively blind to banners. Then Google decided to allow Image Ads in Adwords. I wrote an article on how to make Image Ads as atractive as possible which pretty much can be applied on text links as well. The key is to accept that not everybody will notice your ad/text link and to make sure that those interested in what your website is about, do notice it and to give them a reason for clicking on it.

If you’ve ever done any search engine marketing you are probably familiar with a few of the most common shortcuts that are available for siphoning information from Google and Yahoo, I.E. Link: Allinanchor: Allintitle: etc…

Well I figured it’s nice to get away from work every now and then so here are couple of lists of non-SEO related shortcuts that might save you some time and effort in your everyday life.  Heck you may even get some amusement out of them :)

Google Shortcuts: http://www.googleguide.com/shortcuts.html

Yahoo Shortcuts: http://tools.search.yahoo.com/shortcuts/

My Favs:

Google Calculator Functions (1+1, 8*9, etc..) - just type in the equation and presto

Google Dictionary Function ( Define:yourword ) - Duh! How do you spell albuequerqe again?

Google Map Fuctions ( 231 E. Maple Phoenix ) - Easy access to numerous maps

Yahoo Gas Price Check ( Gas 95301 ) - Looks in your zip code for cheap Gas prices :)

Yahoo Traffic Report ( Phoenix Traffic ) - Get local traffic reports

Post some of your favorites in our forum..

A webmaster or a Search Engine Optmization expert alike, often face the challenge of doing a redirect of old pages/files to newly named or newly created pages. While there are many types of redirects possible, a 301, a.k.a “permanent redirect” is the most used redirect type among the SEO community. When a website or webpage changes its name, that equates to starting all the link popularity related works from scratch. But, with a properly executed “301 permanent redirect”, you are telling a S.E spider that, this page has moved to a new location permanently, hence update all the related information to the new location or the filename. This relieves you of the painful redoing of the link popularity from scratch, apart from giving other user benefits.

But 301 redirect is a highly mis-understood and improperly executed function too, among many newby webmasters and SEOs. Here is a useful collection of “How To” of 301 redirection.
If your website is hosted on MS IIS 5.0 server, then you should read this

Domain name addiction is when you can’t stop buying cool URLs. This is a pretty common affiliction in our industry.

Well Duncan Carver has done it again.  I just saw this new link management tool that he is releasing for free and had to do a quick blog about it.  From initial glance of the feature set it seems to be a very well rounded tool with features that you would expect to get in a much more expencive script.  For $0 you cant go wrong.  I’m going to download it tonight and try it out on some of our sites. ...…

What a neat Google Hack this is.

This certainly is a cool idea, although the prices look a little high. Has anyone out there tried out www.visitorville.com ‘s site stat program?

Webbie2001 has started a thread worth reading to discuss the latest Google algo changes . His own obervations are concluded here.

Thanks for taking the time to share your conclusions, Webbie. Good luck with your Search Engine Marketing Company

Observation:  the number of pages in Google’s index as indicated by their homepage display has been stuck at 4,285,199,774 since August 2003.

Observation: Googles uses a 4-byte variable for its document ID (this is built into Linux) and the maximum number of combinations it can produce is 4,294,967,296.

Possible Conclusion?: Google has run out of document IDs and is even now scrambling to re-write their software before they can add any pages to their index. This might help explain a few things such as - many sites getting dropped from the index, no PR updates in over 2 months (engineers & machines are busy with more important tasks), massive automatic penalization of sites.....

Here’s where I found this info.

There is more fun in blogging now. Instead of displaying ads on a blog, bloggers now can display Google Adsense on their blogs and make money!

http://www.blogger.com/knowledge/2004/08/theres-adsense-in-my-blog.pyra

Today Google’s Adsense anounced that it will now allow 3 different ad units per page, wich is a big difference considering in the past the guidelines limited it to 1 per page.

Adsense states that this new option will allow webmasters to “further monetize” web pages and claims none of the ads will be duplicates. Also mentioned was that the ad units can all be different sizes and colors.

For those of you who have been sleeping for the past year you’ll probably wake up to find that the world is in a blog frenzy.  Creating a blog is the hippest and hottest way to create stickiness on your site and get your word out.  On top of that blogs are also becoming the next big hit in the search engines.…

Hey I found this on a website. Checkout how adwords is spelling google these days.
To see the picture click more.

One of the major developments of year 2004 is the introduction of Sandbox by Google. It has been one of the highly discussed subjects in recent times. Put simply, sandbox is a probation period a site has to see through, before it achieves any ranks, even for non-popular keywords.

Does Sandbox apply for sites or for links?