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Every once in a while I gauge the effectiveness of online retail sites by looking for something I need.

Today I tried just this with my sites set specifically on home improvement sites.  The results were far from stellar and, in fact, quite discouraging. 

If you are a brick and mortar retailer that has a website, consider the following situation.  Chances are your customers are just as frustrated with your site as I was with the ones I visited.  This could be costing you sales and, more importantly, customers.