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Google has had a feature out for some time which allows webmasters to create a sitemap file to help Google’s crawlers find and index content.
It sounds like a great idea. After all, it is much easier to feed the crawler the content then hope it finds it on it’s own.
But is a Google sitemap worthwhile? Is it even necessary? Well, once you realize the incredibly powerful statistics available to you, you might change your opinion. After all, would knowing what terms might be driving searches to your competitors be helpful?
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