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I recently had the opportunity to discuss SEO/SEM with a non-profit organization.  The conversation didn’t start with SEO/SEM but I got to thinking:  How does a non-profit do SEO/SEM?

Having been in the industry a while I have a pretty good idea what the going rate is for professional SEM and I find it hard to believe that a non-profit firm would invest in it, knowing that in some cases it’s hard to measure.

What you are about to read is part one of a two part interview with the Director of Online Communications for the American Cancer Society High Plains Division.