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There is a theory called “The Long Tail” that noted that a relative handful of blogs have many links going into them but “the long tail” of millions of blogs have only a handful of links going into them.  It is very similar to the bowtie theory. 

This same Long Tail theory has been applied to search in that a handful of queries drive a lot of clicks to a site but in reality there are sometimes tens of thousands of other terms which actually convert at a higher rate.

In this article I explore the Long Tail of search and how analytics impact it.