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According to This NY Times Article Google will pay $1 billion for a 5% stake in AOL.

Further, Google has “agreed to give favored placement to content from AOL throughout its site.”

I saw this a couple days ago but didn’t give it much thought until an idea occurred to me.

What if Google decides, after tweaking this landing page measurement algorithm, to begin applying it to regular SERPs?  Well in this article I look at the pros and cons of such a move.