Link Building Blog, News and Articles - Textlinkbrokers.com/blog

Web copy has evolved from the “early days” of SEO.  Back then (3-4 years ago) doorway pages were all the rage because they could be auto generated on the fly and were built to rank highly on the search engines.

The problem was that these pages, while highly ranking, did little to help convert visitors into buyers.  In fact more often then not turned people off websites.

Today however search engines put much more stock into the content of page, not just counting occurrences of phrases but actually understanding what the page is about which is why effective web copy is even more important than ever.