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Plus a review of new technology applied to shopping online, the business of SEM, Google’s battle with MSN hits the courts (and sounds like a soap opera), a great summary on 301 redirects, plus FEMA only likes IE.  All that in today’s roundup.

Gee so much news I don’t know where to start.

A few weeks ago I talked about how navigation and content are some of the most important aspects of a successful website.  However, these focus more on site factors.  In this article I look at one other missing aspect.  One that can make or break a website.