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Offline copywriting is about selling. Online copywriting is about helping. It is extremely important to realize this. Because every website is different a web surfer needs to understand a website first before he can use it. Online copywriting is therefore different from offline copywriting. The first thing to do is to help the visitor, then to sell. In The difference between online and offline copywriting, a copywriter named Nick Usborne explains. Also this may be something to consider when advertising online.

Do you receive dozens/hundreds of emails a day?  Not spam email but actual email from customers, business aquaintances etc..?

If you do you probably have a hard time keeping them all organized.  Inevitably some of them will go unanswered and you willl lose sells, customers, important information, or worse.

I’ve written a quick article for disorganized Outlook users that could be very helpful especially if you receive a lot of important emails on a regular basis.

Here’s a little gym I found surfing the net today.  Seth Godin is a well known and respected internet marketer.  He has written several very popular books such as “Permission Marketing” and “unleashing the idea virus”.  I just found his blog today, well worth reading.

http://sethgodin.typepad.com

Hello everyone,

There is a great new report that marketleap is offering to see the link popularity trends for a website.  If you are not familiar with marketleap they are one of the most popular tools for checking your link popularity.  Especially now that the Google Links: tool is giving poor data.  Marketleap gives you a much more detailed view of the links coming into your site.

It has been reported by a moderator at SEO Chat that Microsoft is using hidden doorway pages that redirect, full of keyword content that makes no sense to an actual person. An example of these pages was given Here.