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"In the update, Google has integrated maps onto local result pages, pinpointing businesses from the listings on the maps and allowing users to zoom and pan directions without reloading the Web page, the Mountain View, Calif., company announced."

http://www.eweek.com/article2/0,1759,1645967,00.asp

Its presently in the Beta stage. Once this is launced, Google Local is going to give local radio, televison, print, and Yellow Pages, something to worry about.

"A9.com, Inc., a subsidiary of Amazon.com, Inc. (NASDAQ: AMZN), today launched A9.com (www.a9.com) to make searching the Internet more effective. The new site, which builds on a beta test version that began earlier this year, helps users discover information from several different sources, makes it easy to manage and organize their search results, and remembers what they have done in the past."

http://a9.com/-/company/media/index.jsp