Link Building Blog, News and Articles - Textlinkbrokers.com/blog

To improve the efficiency of a text link you need to make it as attractive as possible. In other words, the link needs to attract attention. In the past banner ads applied the idea of making it attract attention totally in the wrong way. Many banners became very anoying images on a page, often flashing on and off and things like that. As a result most internet surfers became selectively blind to banners. Then Google decided to allow Image Ads in Adwords. I wrote an article on how to make Image Ads as atractive as possible which pretty much can be applied on text links as well. The key is to accept that not everybody will notice your ad/text link and to make sure that those interested in what your website is about, do notice it and to give them a reason for clicking on it.

If you’ve ever done any search engine marketing you are probably familiar with a few of the most common shortcuts that are available for siphoning information from Google and Yahoo, I.E. Link: Allinanchor: Allintitle: etc…

Well I figured it’s nice to get away from work every now and then so here are couple of lists of non-SEO related shortcuts that might save you some time and effort in your everyday life.  Heck you may even get some amusement out of them :)

Google Shortcuts: http://www.googleguide.com/shortcuts.html

Yahoo Shortcuts: http://tools.search.yahoo.com/shortcuts/

My Favs:

Google Calculator Functions (1+1, 8*9, etc..) - just type in the equation and presto

Google Dictionary Function ( Define:yourword ) - Duh! How do you spell albuequerqe again?

Google Map Fuctions ( 231 E. Maple Phoenix ) - Easy access to numerous maps

Yahoo Gas Price Check ( Gas 95301 ) - Looks in your zip code for cheap Gas prices :)

Yahoo Traffic Report ( Phoenix Traffic ) - Get local traffic reports

Post some of your favorites in our forum..

A webmaster or a Search Engine Optmization expert alike, often face the challenge of doing a redirect of old pages/files to newly named or newly created pages. While there are many types of redirects possible, a 301, a.k.a “permanent redirect” is the most used redirect type among the SEO community. When a website or webpage changes its name, that equates to starting all the link popularity related works from scratch. But, with a properly executed “301 permanent redirect”, you are telling a S.E spider that, this page has moved to a new location permanently, hence update all the related information to the new location or the filename. This relieves you of the painful redoing of the link popularity from scratch, apart from giving other user benefits.

But 301 redirect is a highly mis-understood and improperly executed function too, among many newby webmasters and SEOs. Here is a useful collection of “How To” of 301 redirection.
If your website is hosted on MS IIS 5.0 server, then you should read this