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Over the past few weeks we’ve seen all the major engines update in some form.  From major Google updates to minor MSN And Yahoo updates.  Sometimes these updates catch website owners off guard.

While the search engines are getting better at letting people know that updates are happening, sometimes they don’t always let us know in a timely fashion if at all.

In this article I look at some ways in which I’ve noticed updates before they happen.  These are some indicators you too can employ to watch for potential updates.

In the SEO industry we sometimes get too focused on designing a site with search engines in mind.  All too often we have to take a step back and say “what is the end user going to think of this?”

Sometimes the two conflict in that occasionally a user friendly design is not so search engine friendly, or a search engine friendly site seems too uninteresting for the average user.

But in between the user and the search engine there is one more aspect that some designers miss.  That is designing a site with the web browser in mind.  Not the actual user, but the software which renders the site.

In this article I look at some things to keep in mind when designing a browser friendly site.

Search engine forums have been around for years.  One of the more popular of late is the Searchenginewatch.com forum.

In this article I take a look at even more of the more popular forum topics.

Search engine forums have been around for years.  One of the more popular of late is the Searchenginewatch.com forum.

In this article I take a look at even more of the more popular forum topics.

Last week I brought you some of my favorite SEO tools.  These are ones I use on a regular basis to help improve my clients search engine positioning.

But as I was thinking about it today, I missed some other very important ones as well.  One’s that can help show problems the other tools may have missed.

In this article I look at these other tools and how they can help you.

Working in the SEO/SEM industry can be very rewarding.  Many times a problem can be solved simply with a little online research, and posts on a few forums.

All to often, however, some people put too much stock in the posts they see, ultimately negatively impacting their SEO efforts.

In this article I look at some of the positives and negatives of online SEM forums and attending SEM and SEO conferences.

With the growth of the web, more and more companies are beginning to realize that a storefront is not all that is required to compete.

Many more traditional businesses are getting online in a big way, increasing competition and reducing the amount of available screen space in SERPs

The problem sometimes is that these companies do not know how to distinguish their online competition.  In this article we look at some easy ways to determine who your online competition is.

Web logs, or Blogs, are becoming an increasingly popular form of online communication.  So much so that Yahoo! News is even showing listings of blogs when you do a news search.

In order to take advantage of this trend some people are now realizing that they need to integrate blogs into their sites, yet they do not know how to make this happen.  In other words, they understand they need to do something but are unsure what exactly that is.

In this article we look at what a blog is, what a feed is and how you can use them to help you promote your site.

Web copy has evolved from the “early days” of SEO.  Back then (3-4 years ago) doorway pages were all the rage because they could be auto generated on the fly and were built to rank highly on the search engines.

The problem was that these pages, while highly ranking, did little to help convert visitors into buyers.  In fact more often then not turned people off websites.

Today however search engines put much more stock into the content of page, not just counting occurrences of phrases but actually understanding what the page is about which is why effective web copy is even more important than ever.

For many retailers now is the time to think Christmas.  This is because at least in terms of search engines now is the time to make changes so that they have registered in the organic index.  But what does one have to do in order to prepare for their Christmas time online marketing campaign?  In this article, I give some pointers on how to prepare your organic optimization strategy.

At one time you used to be able to perform a one time optimization on your site and reap the benefits for months.  In todays competitive landscape, however, that is not the case. This is because your competition is always growing and changing and therefore you have to as well.  This article explains what you need to do to plan a long term SEO campaign.

There is so much talk out there about what the ‘perfect’ web page looks like.  In this article we give you tips on what we consider perfectly optimized as well as tips on helping turn the page into a great conversion tool.

Content Management Systems (or CMS) have been in use on the web for some time now, however up until recently very few systems were considered search engine friendly.

The foundation of most CMS systems is simple:  First one creates a template which will be used to display your pages.  In general, one template is all that is needed for an entire site.  From there one uses the provided software to add content to the site.  This usually means entering the content in some form of dashboard. When completed the data is written into a database.  When a site visitor requests a page, it is usually created “on the fly” by pulling the appropriate data from the database and displaying it in the template.

With that description of a CMS system in mind, one must consider what the CMS can do for them.  Therefore some questions needs to be answered by the CMS provider:

With so much talk about relevance these days, I thought I’d introduce you to some of the technology behind the search engine, and what the potential differences between them could be.  There are some interesting takes on search technology from pre-ranking results on the fly to neural networks to community based searching.

In the last article I introduced you to Google and Yahoo! and how their search technology works.  In this article I look at MSN and Ask Jeeves.

With so much talk about relevance these days, I thought I’d introduce you to some of the technology behind the search engine, and what the potential differences between them could be.  There are some interesting takes on search technology from pre-ranking results on the fly to neural networks to community based searching.

In these articles I will focus on ‘The Big Four.’ These are the engines considered to own the search space.  They are Google, Yahoo!, MSN and Ask Jeeves.  First will be Google and Yahoo!