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As you have probably already heard, Google and Sun have partnered up to distribute the Google Toolbar with Sun’s Java.  While this may seem like a minor deal in the grand scheme of things, upon further reflection I find this could be the deal which will ultimately break Microsoft.

While the implications could be huge and far reaching, only Google knows for sure what it wants.  We can speculate however and that’s what this article is all about.  Is such a deal good for Sun (and Google) or is it a pact with the devil?

What’s in a name?  That’s a good question.  Some feel that the name that you are given at birth provides and accurate description of who you will turn out to be.

So I began to wonder, does a domain name say as much about a future site as your name says about you?  I decided to take a look at some of the domain names registered by Google to see if I could get an idea of what the company may be up to in the future and came up with some interesting ideas which I will share with you here.

Yahoo got more pages indexed than Google. And an enormous amount more. It seems that the Yahoo index is more than twice the size of the Google index. Recently this was also announced by Yahoo, even though they generally don’t comment on index sizes.

However, a simple search for the word ‘the’ in both engines shows a huge difference. Where Google comes up with approx. 3,320,000,000 results, Yahoo spits out the huge amount of 10,200,000,000 results.

Ungoogle like, a couple of weeks later Google responded. Not by word, but in silence. An enormous crawl of the net was performed and even though it still says ‘Searching 8,168,684,336 web pages’ on the google home page, it is obvious that they have indexed a lot more pages.

Yes you can download it for free - all you need to use it is a gmail account and you too can talk with your friends via the internet.  Get it here.

Rustybrick is doing a great job of covering the SES conference over at seroundtable.com.  I thoroughly enjoyed reading the session about linking.  The panel is made up of Tim Mayer from Yahoo and Matt Cutts from Google. Most of what they are saying is what most of us know to be true anyways, but its nice to see them giving such clear answers in a public forum. http://www.seroundtable.com/archives/002362.html

Here are a couple of the Q & A’s that really grabbed my eye.

The now infamous “Google Guy” recently started his own blog, which I happened to run across today after a mention of it over at threadwatch.  It can be found at www.mattcutts.com/blog which is named after him.  In case you didnt know, Matt Cutts is a PR guy for Google. 

I found his last post extremely interesting. Instead of going into detail here I’ll just post a link to the page http://www.mattcutts.com/blog/step-into-my-shoes/ .  But I would particularly pay attention to the parts where he mentions Google’s duplicate content filters and how if you get banned how Google will reinclude you once you have cleaned up your act.

For those of you that enjoy hearing new and exciting things about SEO and Linking, here is a new term for you.

Google Bowling (GoogleBowling) - The art of sabotaging a competitors rankings in Google by pointing a massive amount of over-optimized links to their site.

Here is the story.

In an effort to allow blog and guestbook owners some relief from comment spam designed to influence search engine rankings, Google recently introduced a new tag that webmasters can place on their pages to prevent GoogleBot from following links on those pages - thus hopefully eliminating the incentive for abusive comment spam.

Reactions to the announcement are mixed: , The Register and
Search Engine Watch have stories on it.

Get your landing pages ready.  Looks like it wont be very long before Google stops affiliates from directing PPC ads to the same URL as the company whos product they are promoting.  All of you Google Cash guys are going to have a fun time changeing around your campaigns.

Heres the article from Clickz

Google’s New Ad Policy to Affect Affiliate Marketers

Google recently won in in court against Geico, who was suing them to prevent Adwords from being able to show insurance ads when someone typed in the term “geico”.  Thank god they won - if they had lost it could have led to thousands of lawsuits against google and other PPC providers and could have resulted in us losing the rights to use a good portion of the English language in our advertising. After all - what word isn’t part of a copyrighted phrase nowadays?

"Google Compute is a feature of the Google Toolbar that enables your computer to help solve challenging scientific problems when it would otherwise be idle”

This feature is similar to the very popular seti@home program. 

The Google Compute program allows you to help Stanford University in some of its non-profit research activities.

Its real easy to install

Download and Read More

The first PR update in over 100 days is going on now - Discuss the update on our forum and let us know how you feel about it.

What a neat Google Hack this is.