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Email This ArticleOffline copywriting is about selling. Online copywriting is about helping. It is extremely important to realize this. Because every website is different a web surfer needs to understand a website first before he can use it. Online copywriting is therefore different from offline copywriting. The first thing to do is to help the visitor, then to sell. In The difference between online and offline copywriting, a copywriter named Nick Usborne explains. Also this may be something to consider when advertising online.
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