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It’s been a very quiet few weeks in terms of link building.  But that’s to be expected in the online marketing industry.

It seems as if a topic is “hot” for a while and then the focus of industry bloggers moves.  But that doesn’t mean that people should change their focus from link building.

Link building is still key to a website’s performance online.  And as the following articles suggest, there are many different ways to get those links.

The first article to tell you about is great at reinforcing the basics.  Foundational Links are those which support your site long term.  Much like the foundation of your home is used to build your home on, foundational links help support your ongoing link building efforts.  Foundational links include directory links, authority links and more.

Once your foundational links are in place, you can look at other tactics for increasing the number of links.  For example, Webpronews has an article on how to get .EDU links.  Keep in mind that this tactic may be considered shady by some, so you should weight the pros and cons of such a move should you decide to use it.

And if you were wondering if edu Links will ever lose their luster I’d suggest checking out this article on SEOmoz.  It does a very good job of outlining the pros and cons of gaming .edu sites and what the search engine’s reaction might be.

Problogger has a good article entitled “What’s the Lowdown on Digg Bait?” in which the author discusses whether it’s better to write for Digg or users?  Personally I think you can do both and still make an article “Digg-worthy” it just takes a little practice.

For those who must optimize large enterprise sites, or networks of webites, SEOmoz touches on a great subject - linking strategies for enterprise sites.  Personally I have had to define a linking strategy for a network of sites and it can be overwhelming to some.  Explaining this network link strategy to stakeholders can be an even more daunting challenge.  But when you consider it is much easier to build links from within than without, one begins to see the benefit of working together.

Sometimes, however internal politics get in the way of working together.  This too I learned from experience.  But that aside, if you can work with other site owners within your organization it will be to the benefit of all involved.

Link Building Tip of the Week

I may have mentioned this software before, but I thought I’d bring it up again because of the great improvements it’s recieved lately.

SEO Spyglass is a platform independent (which means it runs on Windows, Mac and Linux) competitive intelligence tool which can gather your competitors links.  Further, it can help you to perform some very detailed analysis on those harvested links, showing you things like the PageRank of both the linking page and main domain, anchor text, if it’s reciprocal or not and a whole lot more.

Best of all, these features are included in the free version, with a few more in the paid version.  If you are comfortable with your own link building but looking for just a little more help consider this software.

Well that’s about it - like I said it’s been very quiet on the link building news front.  But as with all trends I’m sure the focus will change again soon.