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Blog Homepage : Category - 1. Link Building Basics

It was an interesting couple of weeks as far as link building news goes.  Still lots of debate over link baiting, as well as articles on why links matter, 66 strategies for getting links and more. So let’s get to it.

I’ve always been a fan of Search Engine Guide.  And this week has been no exception.  Jennifer Laycock has put together a great series on why links matter. Starting with part one and continuing through part two and part three, Laycock gives us a brief summary of what links are and how search engines use them.

It is interesting to read especially to anyone who has been in the SEO industry for a while as it can help bring you back to your roots.

So now that you know why linking matters, let us look at some ways others have suggested to get those links.

For example, Webpronews explains how to “get links from A-list bloggers” while we also learn “66 ways to build links in 2007.” And while you may already be familiar with these, it doesn’t hurt to review them.

Now, if you’ve ever wondered why you should deep link, check this article out.  It gives some good reasons why deep linking is important.  For example, linking to older content helps expose your readers to content they may not have already seen.  Plus it can help get older content re-indexed, as well as maybe finding you new visitors.

There was an interesting post on Webpronews which reflects on an older topic discussed by SEOBook about link equity.  It talks about how PageRank is dead (according to some) and instead we should focus on the concept of link equity – or how one can more readily control the link popularity flowing through a site, and in fact perhaps even improve upon it.

The goal is to ensure that your site has maximized its link popularity through the use of nofollow and robots.txt exclusion so that pages that don’t need link popularity (such as duplicated content) don’t get it while pages which do, do get it.

Finally in news today, hot on the heels of news we brought you last time of how Google Webmaster Central is now reporting inbound link counts, we have learned that Google now reports on the anchor text found on those links.  If you have a Google Webmaster Central account you can now log in, select “Webmaster Tools,” choose your domain if you have more then one, click the “statistics tab” and then “page analysis.” Here you will see a list of phrases found on external links pointing to your site.

For even more information on external links, why not try out this Greasemonkey script. Keep in mind that this is for the Firefox web browser and you need the Greasemonkey extension installed.

Link building tip of the day

Todays link building tip is an interesting twist on link submissions.  With bufusite.net you are encouraged to submit deep links to your site.  In other words, if you have some great informative content, but its buried deep in your site, submit those pages rather than your home page.

This is a relatively new directory and it already has a Google PageRank of 4.  That means as this directory becomes more popular you should its link popularity also rise which means those deep links you submitted will start earning some link popularity for your site.