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Many people think that the only way they can take advantage of social networking is through the use of a blog.

But the truth is, you don’t need a blog to use these services. 

In fact, in this article I’m going to explain how you can use sites like Technorati and Del.icio.us to build buzz for your site without the use of a blog.

There has been a great rise in the adoption and use of social web services.  These services fall under the banner of “Web 2.0,” which is what they are calling the next version of the internet - the more interactive version, because they allow greater control of the web to fall into the hands of users.

In reality, blogs were the reason Web 2.0 emerged.  This is because, for the first time web users had a voice on the web.  This is because they were able to create and manage their own websites without the need for HTML knowledge.  Most blog software then (and now) managed the content by creating pages, updating navigation and more.

Since then, other services have sprung up to allow even more people a voice.  Even if they don’t blog they can express themselves through sharing their web experiences.

One of the most common forms of sharing web experiences is through bookmarking or tagging web pages.

The idea behind this type of social networking is that you will find something that interests you and you will share it with others via a bookmark stored publicly.

But, what I’m about to show you today is how you can take advantage of this system to build buzz (and links) for your site.

There is some groundwork you have to do, however, but it is relatively minor.  The technique I’m going to explain will work with any social networking site, not just the two I mention here today.

For this to work you will first need to sign up for free accounts at both Technorati and Del.icio.us.

From this point forward, these sites are going to become your best friends.

This is because you are going to do some significant research here before you even put pen to paper (or fingers to keyboard).

Now that you’ve got your accounts set up, it’s time to research.

Let’s say I’m going to write an article about link building, but I also want to create some buzz on the web about my link building article.

The first thing I’m going to do is perform a search for “link building” on both Technorati and Del.icio.us.

I’m going to do this because I want to gather some information. 

First, I’ll look at the results presented on both sites.  What are the things people are bookmarking in Del.icio.us?  Also, what are some of the words they are using to bookmark them with?  Make note of these terms as you will need them later.

Second, look at the tags Technorati provides you.  For example, when I search for “Link Building” Technorati is kind enough to provide me with a list of related tags such as link-building, SEO, Google, Search Engine Optimization and Linking.  You will want to keep track of these as well.

What you are doing by gathering these terms is understanding where your new article is going to fit within the social networking scene.

Now that you’ve gathered your terms (you should have a list of 10-20), it’s time to start writing.

Consider these terms as keywords.  You’ll want to work them into your text as you are writing.  From here you can write your article as normal.

When you have your article written, it’s time to tag it for Technorati.  Doing this is quite simple.

What I do is add a section at the bottom of the article stating that the article is tagged.

So how do you tag your articles?

It’s quite simple really.  All you need to do is add the code for the Technorati tag to your page.  To tag my link building article, for example, I would add the following tags:

<a href="http://technorati.com/tag/Link+Building” rel="tag">Link Building</a>

<a href="http://technorati.com/tag/Link-Building” rel="tag">Link Building</a>

<a href="http://technorati.com/tag/SEO” rel="tag">Link Building</a>

<a href="http://technorati.com/tag/Google” rel="tag">Link Building</a>

And so on.  Remember the list of related tags that Technorati gave me?  That’s the list of tags I’m going to add to my link building article.

In the end, your tags should look something like this:

tags: Link+ Building Link-Building SEO Google

After your tagging is complete, all you need to do is submit a ping to Technorati to let them know of the article.  This can be done here.

That takes care of Technorati.  What about Del.icio.us?

Once you’ve published your new article and pinged Technorati, it’s time to add it to Del.icio.us.

To do so, simply go to the site and log into your page and select the “post” link.

From here you can add your URL and any tags you want associated with the bookmark.  It is here where you will add the list of Del.icio.us tags.

The reason you want to add your site to Del.icio.us via the bookmark is because the new bookmark will appear on the home page of the site which allows others to see it.

Not to mention there are lots of services out there which aggregate new bookmarks.  That means your newly bookmarked page will be instantly available to the tens of thousands of Del.icio.us users.

So if you’ve ever thought that you need a blog to take advantage of these services, think again.  While it is much easier to do what I’ve explained here with a blog service (because much of the tagging and pinging can be controlled by the blog software) it doesn’t mean that it is limited to blogs.

One other thing to mention:  In order for this to be effective, it is best to write articles (and submit via pings) on a regular basis.  Ensure that you follow these steps consistently and soon you should be able to measure the buzz being built around your site.

Rob Sullivan is a SEO Consultant and Writer for Textlinkbrokers.com. Textlinkbrokers is the trusted leader in building long term rankings through safe and effective link building. Please provide a link directly to Textlinkbrokers when syndicating this article.