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As you already know, Google attending this year’s consumer electronics show in Las Vegas.  They even managed a Keynote address where they were to introduce us to some new and revolutionary products.

There was a lot of speculation, from a Google Cube computer to software, to a media management center.

In this article I look at what was actually debuted as well as give my input on it.  Was it worth the hype?

There used to be a time when Google could keep secrets.  You wouldn’t know about new software or services until Google decided to unveil them.

But since the company has gone public this doesn’t seem to be the case anymore.  I guess with increased public scrutiny more stuff gets out quicker.

In addition to real news, we also get false information, such as when the LA Times erroneously reported that Google was going to unveil a PC to compete against Microsoft Windows.

But that’s part of the business I guess – taking the good with the bad.

So when rumors also began to circulate about a software package called Google Pack, as well as pay per view videos I had to give my opinion then.

This was when I had already heard about Google Pack and PPV video and I dismissed them then because they didn’t seem to fit the innovation Google has been leading the pack with lately.

After all, Google tends to release products which are different or, at least, better than the competition.  And they almost always do it for free.

Another reason I dismissed these ideas was because, in the case of PPV video Google doesn’t have a payment infrastructure in place to handle this.  Sure we’ve all heard about Google wallet, but no one has seen it yet.

Another reason I dismissed PPV video was because I figured Google had learned from the Google Analytics fiasco not to publicly announce a widely available free package.

Usually only a select few get access to new products (such as when Gmail first came out – you could only get a Gmail account if you were invited by someone who already had one).

You see, up until recently, Google has never really said “here’s our new product, everyone can have it.” It’s always been “here’s our new product, but its only in limited release until we beta test the heck out of it.”

So when I did hear about Google’s PPV video plans I was somewhat surprised, for the reasons I mentioned above.

I can just see what happens when this product becomes available – it’s going to crash within a couple hours of becoming available and then will take a few weeks to come back. 

Don’t get me wrong, I’m not trying to be negative about this.  I hope it doesn’t happen this way but based on Google’s history (think Gmail crashes, Google Analytics, Web Accelerator) they just don’t seem to have the best of luck when it comes to releasing new products and services that don’t have problems.

And then there’s Google Pack.  This has got to be the most hyped non-news I’ve ever heard of.  I mean, a bundle of free software which I can already get on my own?  What’s so great about that?

Sure you could say this takes direct aim at Microsoft but so what?  I don’t think Microsoft is too worried about Adobe, RealPlayer and Norton along with a bunch of previously released Google applications.

About the best part of the Google Pack that I can see is the Google Updater which helps keep your applications up to date and will presumably let you know when new Google applications become available.  Also, the Google Updater will “periodically send anonymous usage statistics if you selected that option during the installation process.”

I guess this is good – it will help let Google know when you add, remove and probably use the installed Google software.

But other than that I gotta say – there was so much hype about Google’s big announcements that I’m pretty disappointed.

Rob Sullivan is a SEO Consultant and Writer for Textlinkbrokers.com