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There are three major benefits to Article Marketing; Traffic, Links, and Branding. It’s tough to say which benefit is more important, since articles can be equally benefit to all three. Some of our clients are only interested in the search engine optimization aspects while others are mostly interested in traffic. In most cases however, regardless of what they initially expect, most of them quickly find that, when done right, articles will bring a ton of traffic, build your brand, and increase your search engine rankings.

Traffic

There are two ways that Article Marketing will increase your traffic; directly and indirectly. Direct traffic comes from links contained in your articles. The more sites that pick up your article, the more traffic you can expect. In addition to quantity its also important to get your article posted to quality sites (I will talk about that in future articles), since getting published on the right site can create hundreds, or even thousands, of direct visitors.

Using Textlinkbrokers’ own Article Marketing campaign as an example, we nearly doubled the number of referrers to our site within two months of starting our Article Campaign. We went from around 50-60 referrers per day to about 120-150. We approach our article program very aggressively but even an unaggressive campaign can do well if done correctly.

If you don’t know what a referrer is, it’s a website that sends you traffic through a link located on their site. You can track referrers in most web analytic programs.

Link Popularity

Another benefit to an Article Marketing Program is link popularity. The more sites that pick up your article the more links you will receive. Textlinkbrokers averages between 30 and 300 links for every article that we create.

In addition to links from sites that are picking up our articles, we also get links from sites that read our article and comment on it, on their own sites. These sorts of links are considered very powerful by the search engines. If you are familiar with duplicate content rules, you will know that over time search engines will remove, from their index, some of the articles that are duplicated on many sites. They usually keep in their index articles from the most powerful sites and remove the ones from the less powerful. This is one reason why its important to continually write more articles (This is another important subject we will talk about in a later article).

Links that are obtained from people commenting about your articles are not affected by the duplicate content rule, which is why these links are so valuable.

There is one more thing I want to say about link popularity. We have noticed that not only do we get links directly from sites who pick up our article, we get 2 nd tier links pointing to those articles from other websites, creating a stream of link popularity to our site. For example, we recently had an article picked up by Sitepronews.com. During some of our research a few weeks later, we found that about 15 people were directly linking to our article on Sitepronews. Those links were making the page where are article was posted more powerful, thus making the link to our site on that page more powerful.

Branding

Another important benefit of Article Marketing, is branding. Branding is one of those things that few people talk about, especially small businesses. Probably because branding is one of those things that can be tough to track; it is much easier to track link popularity or direct traffic. With that being said, there are some ways to tell if your articles are building your brand.

One of the most noticeable ways that we were able to track branding was through our sales staff. On a daily basis our sales staff gets calls or emails from potential clients that say “I was reading your article about ________ and figured I would call you to learn more”. This is branding. When a person reads your article, sees the mention of your site in the credits, then later calls you, it’s because of branding.

Branding also has another major effect that is very tough to track. I like to call it the “Multiplying Factor”. It is widely understood by marketers that most people will not buy your product or service the first time they learn about it. In fact, in some industries it may take people seeing your ads several times before they are motivated to follow through. It’s because of this that articles can have a major impact on your sales. Your articles will multiply all of your other marketing efforts. Once a customer sees your name on an article, and then sees one of your other ads, they are much more likely to react.

With all that being said I would like to reiterate how important it is to understand all of the ways an Article Marketing Program can help you make sales. If you are just tracking traffic or doing it for search engine optimization purposes, you are only seeing part of the picture. Depending on your industry and your ability to effectively utilize Article Marketing, you may not see the immediate benefits of either traffic or SEO. However, I can tell you from experience that it wasn’t for a few months that we truly started to see the “Big Picture”; Once we did we were empowered to push forward with growing our Article Marketing efforts. It was one of the best Marketing moves we have ever made

Look for more article in the “Article Marketing Series” in the near future.  All Article marketing articles can be found here, Textlinkbrokers Blog - Article Marketing

Jarrod Hunt is the CEO of Textlinkbrokers.com. Textlinkbrokers offers article marketing along with several other link popularity and traffic building programs. Any syndication of this article must include a link to Textlinkbrokers.