Link bait fell out of favor toward the end of the decade, becoming an almost derogatory expression, and writers who still indulged in the practice didn’t always shout about it – other than to acknowledge gratefully the incoming links generated by their work. So what is it about link bait that provoked such debate among search marketers, debate that continues today?

First, take a step back and revisit some contemporary posts on the subject. Nick Wilson of Performancing, credited with bringing the term into being, defined five categories of “hook,” each designed to snare visitors, encouraging them to link to the piece. Offering resources, going on the attack, using humor, delivering breaking news and taking a contrary viewpoint – all of these are proven ways to attract attention online.

A 2010 case study from WordStream illustrates clearly the positive impact of a successful link-bait campaign – its thoroughly researched, carefully crafted and well-promoted piece garnered several high-authority links and thousands of page-views in a matter of hours, using an effective “news” hook.

What link bait lacked in the early days was structure. Today, advice on link-baiting ranges from multi-page manuals that cover every eventuality to “essentials” tip-lists that offer guidelines but fall short on technique. There are, however, a few pointers that you need to keep firmly in mind when setting out to tempt your public on a grand scale.

Firstly, be prepared to fail. Many a brilliant concept amounts to almost nothing when it makes its online debut. Increase your chances of success by planning effectively – or by having a professional link-bait content creator do it for you.

Assuming you are determined to be the one that makes it work, start by brainstorming ideas that suit your business niche. Ensure you know what you want to achieve – define your “conversion.” For some, it will be driving traffic to a blog, for others, it may be generating sign-ups or downloads. Without a vision of success, you’ll fail.

Take your ideas and identify the one that will fly. Choose appropriate media. You may be comfortable with a text-only piece, but today, many link-bait successes include video, infographics and other visual media designed to catch the eye – and the visitor. Devise a headline that not only suits your niche – people will often use the title as anchor text – but also grabs attention.

Finally, create your content. It needs to be compulsive reading or viewing that captures the reader’s attention from the first paragraph or frame. Unless are genuinely a gifted writer or producer, find a professional who is. You need to generate attention, arouse interest, awaken desire and provoke action in your readers – even the best writers struggle with this on off-days.

Make sure it’s error-free before publishing. Then promote your piece in every way possible. Until you gather critical momentum, only your own efforts will push your fledgling link-bait piece over the parapet and into the public domain. Social media, press releases, back-linked commenting – these are all techniques that will push your page up the rankings and increase its chances of becoming a must-read, tell-all-your-friends-about-it piece of content.

Done? You shouldn’t be – link-baiting isn’t a finite process. Look to your analytics from confirmation that your work has made a difference, and hope that it becomes another resounding online success story.

Our custom, manually researched and compiled, Backlink Analysis Report will give you the data you need to make informed decisions about your link building efforts:

• Are my website’s rankings at risk?
• How does my link building strategy compare to my competitors?
• How can I check backlinks to my site?
• Is my site’s backlink profile over optimized?
• What changes should I make to my link building strategy moving forward?

 
Finally, you can get the inside view into what we’ve been preaching for years — read our blog post from 2010, Is your anchor text strategy hurting or helping your search engine rankings?

We’ve stressed time and time again the importance of developing a natural looking backlink profile. Using keywords in your anchor text is one of the most powerful ways to increase rankings, but overdoing that strategy can also cause adverse effects.

Learn more about your website’s backlink profile with our custom Backlink Analysis Report!

This report is NOT an automated, one push-of-a-button backlink analysis tool

Our Backlink Analysis Report is an in-depth evaluation, personally researched and compiled by our team of link building professionals. And that’s not all! With this report we provide easy, actionable recommendations based on best practices and our decade of link building expertise. Helping companies like yours make informed decisions to develop safe and natural link building strategies.

Request your Backlink Analysis Report Today!

“Hey you guys, thanks for the report! And thank Kelly for his time walking me through it. I definitely feel more confident that we’re moving forward in the right direction.” – Mary G.
 

The working environment is professional, fun, and energized with a casual dress code. Benefits include medical, dental, life, vision, 401(k) savings plan, paid holidays, and accrued time off.

Responsibilities:

The Social Media Coordinator will be responsible for day-to-day execution of internal and client social media campaigns. Tasks include daily community listening, maintenance, community engagement/conservation, and monitoring and issue escalation/response. In addition, the Coordinator will conduct research to identify social media best practices and trends that will be used to hone and improve strategy, campaigns and programs. The ideal candidate will have proven, previous experience developing, managing and growing multiple clients social media brand presence.

• Assists with the coordination and planning of social media marketing projects to ensure company resources are utilized appropriately.
• Compiles project status reports, coordinates project schedules, manages project meetings, and identifies and resolves technical problems.
• Report regularly to management team.

Qualifications:

• BS/BA in Marketing or related field, or equivalent job experience
• 1-2 years of demonstrated experience handling social media relations for preferably multiple clients.
• Strong background knowledge, ability and passion for working with social media are required.
• Agency side social media management experience strongly preferred.
• Strong written and verbal communication skills and strong attention to detail required.
• Must be highly creative and able to work with tight deadlines and also be able to multitask and exercise high level of flexibility.
• Excellent listening and customer service skills are necessary, as is the ability to maintain confidentiality.
• Relevant experience across key social media sites including, but not limited to Facebook, Twitter, blogs, YouTube.
• Familiarity with social media monitoring systems
• Knowledge of HTML coding, Facebook page design, video editing, a basic understanding of Photoshop CS4 a strong plus.
• CANDIDATES WHO ARE INVITED TO INTERVIEW WILL BE ASKED TO PRESENT LINKS AND/OR CLIPS OF PREVIOUS CAMPAIGNS.

Preference given to candidates with experience in the following areas:

• Social Media
• Public Relations
• Marketing Research
• Sales and Product Marketing Collateral Development
• Email Marketing
• Viral Content Creation
• Marketing Copywriting
• Media Buying

If you meet those requirements and want to grow with us, apply immediately to: HR@TextLinkBrokers.com. No phone calls please, and local candidates only.Visit us at http://www.textlinkbrokers.com.

Benefits include medical, dental, life, vision, 401(k) savings plan, paid holidays and accrued time off plus a casual work environment in a beautiful new office.

Candidates should be results driven who know how to prospect, listen, research and analyze data, and turn leads into clients through consultative selling.

Qualifications

• Minimum 2 years outbound B2B sales experience
• Record of sales achievement, meeting quotas, etc.
• Positive personality and the ability to influence business decision makers regarding the effectiveness and value of TLB’s products and services
• Must possess a high level of sophistication in terms of technology and the Internet.
• Excellent account management skills with experience of maximizing revenues
• Strong interpersonal communication skills, both verbal and written
• Proficient in the use of the Internet, Microsoft Office, and CRM sales tools (Salesforce.com a definite plus)

Definite Pluses

• Internet marketing, software sales, or selling of services experience highly desirable
• Consultative selling experience
• Experience/knowledge of SEO
• Graduate of sales training programs such as AchieveGlobal, Miller Heiman, Sales Performance International etc.

If you meet those requirements and want to put your future in your hands, apply immediately to: HR@TextLinkBrokers.com.

Compensation is based upon experience. The working environment is professional, fun, and energized with a casual dress code. Benefits include medical, dental, life, vision, 401(k) savings plan, paid holidays, and accrued time off.

Responsibilities:

Qualifications:

Preference given to candidates with experience in the following areas:

If you meet those requirements and want to grow with us, apply immediately to: HR@TextLinkBrokers.com. No phone calls please, and local candidates only.

Visit us at http://www.textlinkbrokers.com.

Primary Duties and Responsibilities include:

• Business user interviewing and creation/capture of user stories
• Business process analysis and documentation
• Requirements and Acceptance Criteria documentation
• Sprint scope definition and management
• Advanced use of Visio modeling
• Data and process mapping, data cleanup management, migration support and data conversions
• Management report definition and creation

Job Requirements and Qualifications include:

• 5+ years of experience as a Business Analyst / Scrum Product Owner
• Bachelor’s degree in Computer Science, Business Administration, or other related area
• Proven experience in Agile software development philosophy, methodologies, practices, and procedures
• Strong interpersonal, negotiation, and presentation skills; strong written and verbal communication skills
• Ability to interview business subject matter experts and internet marketing clients to capture requirements and product feedback
• Ability to quickly analyze, learn, and document new business processes and concepts. Must be experienced in conducting gap analysis and root cause analysis and recommend alternatives to streamline process flows.
• Works well with executives to grasp big picture vision and with operations staff to develop detail-oriented test cases
• Ability to represent Business Product owner in design and testing meetings
• Proven ability to develop test strategies, test plans and test cases for User Acceptance Testing (UAT)
• Ability to manage multiple projects simultaneously with a high degree of competency; ability to maintain all requests, requirements, sprint plans, test cases, and bugs in an Agile/Scrum project management tool.
• Strong project management skills in order to organize and implement business process solutions; ability to track and document project deliverables. Project and Product management experience is desirable.
• Internet Marketing or Search Engine Optimization experience is desirable
• Experience working with MRP/ERP and CRM applications is desirable

If you meet those requirements and want to be part of our growing company, apply immediately to HR@TextLinkBrokers.com. Local candidates only. No agencies please.

Responsibilities:

Responsibilities will include managing multiple writer pools and content assignments to ensure the timely delivery of high quality web content. Additional assignments include assisting in content strategy development, updating and maintaining writer guidelines and completing various writing projects as needed.
The working environment is professional, fun, and energized with a casual dress code. Benefits include medical, dental, life, vision, 401(k) savings plan, paid holidays, and accrued time off.

Qualifications:

• Minimum 2 years creative and/or research writing experience
• Above average oral and written communication skills
• Superb proofreading and editing skills. You should have a superhuman attention to detail.
• Organization and time management skills are a must! The position requires balancing multiple projects while meeting strict deadlines.
• Superb proofreading and editing skills
• Experience with new media and Internet marketing
• Experienced in content writing, business/sales writing
• Detail oriented with excellent written and oral communication skills
• HTML experience a plus but not required
• Ability to flourish in a dynamic, fast-paced environment and work with a diverse group of professional marketers and writers.
• Able to take direction and work independently to achieve established goals
• BS/BA in English, Journalism, Communications, or Marketing a plus

Preference given to candidates with knowledge/experience in one or more of the following areas:

• Content Management
• Marketing Research
• Web Analytics
• Search Engine Optimization
• Social Media
• Website Development
• Public Relations
• Email Marketing
• Viral Content Creation
• Marketing Copywriting

Location: 1001 W. Southern Ave Suite #118 – Mesa, Arizona 85210
If you meet those requirements and want to grow with us, apply immediately to: HR@TextLinkBrokers.com. No phone calls please, and local candidates only.

Compensation is based upon experience. The working environment is professional, fun, and energized with a casual dress code. Benefits include medical, dental, life, vision, 401(k) savings plan, paid holidays, and accrued time off.

Responsibilities:

Qualifications:

Preference given to candidates with experience in the following areas:

If you meet these requirements and want to grow with us, apply immediately to: HR@TextLinkBrokers.com. No phone calls please, and local candidates only.

Visit us at http://www.textlinkbrokers.com.
]]> http://www.textlinkbrokers.com/blog/2011/12/job-posting-junior-marketing-project-coordinator/feed/ 0 http://www.textlinkbrokers.com/blog/2011/10/2011-halloween-costume-contest-textlinkbrokers-com-staff/ http://www.textlinkbrokers.com/blog/2011/10/2011-halloween-costume-contest-textlinkbrokers-com-staff/#comments Fri, 28 Oct 2011 23:29:33 +0000 admin http://www.textlinkbrokers.com/blog/?p=990 Halloween is always a fun time at the office.   Here are a few pics of team members who decided to dress up.

AND THE WINNER IS…..

FLO!

Here are more images throughout the day:

This individual will join an enthusiastic, fast-paced and dynamic team that seeks to stay ahead of the curve. Sustained exceptional performance, innovation,  problem solving, creativity, insight, good judgment and sound leadership are daily requirements.

Responsibilities:

• Work across multiple projects and systems to develop, communicate, and mentor others on design and implementation standards, guidelines, and best practices.
• Define and lead proof of concept activity associated with technology assessment.
• Assures that solution designs meet requirements for scalability, performance and quality in accordance with negotiated service level agreements.
• Strong commitment to seeing projects to fruition is a must.

Qualifications:

• Proficient in ASP.NET (C# & VB.Net), CSS/HTML and MS SQL.
• Proficient in Silverlight, WPF, WCF
• Proficient in Design Patterns: MVC, MVVM, MVP
• Previously worked Customized and implemented CRM or ERP
• Bachelor’s degree in computer science, information systems or other related field. Understanding of CRM solutions and ERP solutions
• Minimum of four (4) years progressive experience in application development and/or application architecture.
• Understand systems architecture and be able to recommend improvements to software development and maintenance processes, quantify the fundamental problems and risks associated with various software development methodologies, and assess, support, and implement process and technology changes.
• Must be able to develop solutions to meet business needs that reflect a clear understanding of the objectives, practices and procedures of business, department and business unit.
• Proven track record of developing and implementing projects on time and within budget.
• Full life cycle application and infrastructure development experience.
• Excellent planning, documentation and organizational skills.
• Demonstrates a collaborative approach to developing strategic partnerships with company managers/executives.

Other Desirable Skills

• Understanding of COM+
• Knowledge and understanding of PIVOTAL CRM and PIVOTAL toolkit
• C++ and Java
• Experience working with vendors off shore
• Knowledge of technology architecture theories and implementations, technology solutions.

Benefits include competitive salary, performance bonus, medical, dental, life, vision, PTO, and 401(k) savings plan.

Location: 1001 W. Southern Ave Suite #118 – Mesa, Arizona 85210

Interested and qualified candidates can apply to HR@TextLinkBrokers.com. Please include cover letter with salary requirements. Local candidates only. No agencies please.