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If selling PageRank is illegal as per Google, why does Google show such ads in Google Adwords? There was an interesting discussion on this very issue sometime back in WMW

AdWordsAdvisor (AWA), a Google Adwords representative at WMW provides a first-cut feedback on this.

Advertising to assist with PageRank isn’t a problem. Selling PageRank, however, is another thing - and ads/sites are reviewed on a case-by-case basis along these guidelines.

Here is a link to AWA’s comments.