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"In the update, Google has integrated maps onto local result pages, pinpointing businesses from the listings on the maps and allowing users to zoom and pan directions without reloading the Web page, the Mountain View, Calif., company announced."

http://www.eweek.com/article2/0,1759,1645967,00.asp

Its presently in the Beta stage. Once this is launced, Google Local is going to give local radio, televison, print, and Yellow Pages, something to worry about.