Link Building Blog, News and Articles - Textlinkbrokers.com/blog

Blog Homepage : Category - Beginner SEO

A webmaster or a Search Engine Optmization expert alike, often face the challenge of doing a redirect of old pages/files to newly named or newly created pages. While there are many types of redirects possible, a 301, a.k.a “permanent redirect” is the most used redirect type among the SEO community. When a website or webpage changes its name, that equates to starting all the link popularity related works from scratch. But, with a properly executed “301 permanent redirect”, you are telling a S.E spider that, this page has moved to a new location permanently, hence update all the related information to the new location or the filename. This relieves you of the painful redoing of the link popularity from scratch, apart from giving other user benefits.

But 301 redirect is a highly mis-understood and improperly executed function too, among many newby webmasters and SEOs. Here is a useful collection of “How To” of 301 redirection.
If your website is hosted on MS IIS 5.0 server, then you should read this