Link Building Blog, News and Articles - Textlinkbrokers.com/blog

For those of you that enjoy hearing new and exciting things about SEO and Linking, here is a new term for you.

Google Bowling (GoogleBowling) - The art of sabotaging a competitors rankings in Google by pointing a massive amount of over-optimized links to their site.

Strange things have been happening at Google. From pages that for a while seem to not exist in the index, to results showing up with old titles. Google isn’t the Google we used to know anymore. It seems like Google has retired the old trusty search engine and moved on to a completely new engine.

It seems to be much more than an update of the old engine. It seems like the old engine has been replaced by a new engine. I am even willing to go as far as to speculate that the last couple of weeks Google has been moving all pages from the old index to the new index.

Google doesn’t stop innovating their search engine, and there where others try to follow, Google is not just 1 step ahead, but 10 steps ahead. Their latest innovation, which actually may already be in place for a year or longer, can be found in the patent: ‘Information Retrieval Based on Historical Data.’

The abstract of the patent is: ’A system identifies a document and obtains one or more types of history data associated with the document. The system may generate a score for the document based, at least in part, on the one or more types of history data’.