Prediction: Major SERP Change Ruins Christmas For Many Webmasters.
November 2nd, 2006
I’m not usually much of a conspiracy theorist, but some rumours are floating around that Google plans “once again” do a major update right before Christmas in order to “Encourage” advertisers to spend more money through Google Adwords. The idea is that, lower organic rankings means higher adwords spend.
This is not a new conspiracy theory. Here are just a couple of posts from the past three years.
Christmas 2003
Christmas 2004 – http://battellemedia.com/archives/001018.php
The “Google is Evil” people believe that it makes perfect sense for Google to shift rankings in order to make millions in additional revenue during the holiday season.
The “Google is Good (mostly)” crowd tends to believe that Google not only does’nt do this, but that they lack the ability to do it. Something about being two different departments or something. 
I for one think Google is “mostly” harmless. They mean well right? I mean who else gives us great aps like Spreadsheet and Reader for free. Who else provides us with free analytics so that we can accuratly track how much more we should be spending in adwords, right?
And just because they have access to millions of websites analytics data, they would never use that information to “make more money”, right?
And here it goes……
My Prediction is that we will see some major shifts in the SERPS by the end of this month.
Comments
NO COMMENT YET
Leave a response