How to Use a Webinar for Online Marketing

March 6th, 2014

webinar-marketingWebinars can support your online marketing program in many ways. They can help you engage your audience, generate leads, and build value into your website. Surprisingly, though, many business owners overlook the marketing potential of webinars. In this article, we will discuss the different ways you can use them to… Continue reading…

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How Much Is Social Media Worth To Your Business? Do You Know?

January 14th, 2014

11-13 Social MediaEverywhere you look online, people tell you that your business needs social media. “Your customers are there,” say the experts. “More than three-quarters of adults in the United States use social media.” So like 90 percent of U.S. business owners, you add a social-media campaign to your overall marketing… Continue reading…

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Business Marketing Online – Pinning Your Hopes on Pinterest

August 16th, 2013

pinterest - 8-16Pinterest, the photo-sharing darling of the social-media set, is no longer the exclusive preserve of those in the know. As of August 2012, Pinterest shed its invitation-only status and opened its doors to the public at large, confident that the site’s infrastructure, strengthened following major investment in the company,… Continue reading…

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SEO vs. PPC: The Benefits of Going Organic

August 14th, 2013

seovsppc 8-10

Internet marketers often reach a point where they feel they must choose between search engine optimization (SEO) and pay per click (PPC). Which one is better suited for the business model? Which one is more effective in driving traffic, leads and sales? Should they be used simultaneously or in… Continue reading…

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Low-Quality EMD Websites Are No Match for Google

November 6th, 2012

11-6-12 EMD Algo ChangeAt the end of September 2012, Google’s webspam team turned its attention to websites using exact-match domains, or EMDs, after Matt Cutts tweeted that low-quality EMD sites would feature less often in SERPs. Affiliate marketers often favor EMD domains – that is, domains containing brand names or keyword phrases… Continue reading…

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Story Behind Tiered Linking – Boost Rankings with Tier2 Backlinks™

October 24th, 2012

10-24 Tier2

What is Tiered Linking?

Tiered linking is the process of creating links to external pages that link to a targeted website with the objective of boosting the linking page’s authority. This, in turn, reinforces the value of the links pointing to the targeted site. Tiered linking, also known as… Continue reading…

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New Outlook – Link Building and Content Marketing as ONE

October 5th, 2012

10-5 New OutlookSince Google’s Penguin update, much has changed in the search engine landscape. Webmasters everywhere are increasingly concerned about the risk of their site losing rankings in the search engines. While backlinks remain an essential element of any search engine optimization strategy; many SEOs are now adding content marketing to deliver… Continue reading…

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Seeking Sassy Backlinks? Dare Your Readers to Link to You

September 26th, 2012

blinks 9-26Internet wallflowers won’t win backlinks – “shy and retiring” doesn’t cut it online. Since early 2012, when Google let Penguin loose on the unsuspecting SEO community, webmasters around the globe stopped sleeping at night. Making your site stand out without going over to the dark side has never been more… Continue reading…

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Captivating Content – Is your Brain Simply Searching for a Story?

September 19th, 2012

9-19 capcontentWhen did you last come across a truly memorable article – one that you can recall in detail today? Chances are, it’s when you last read a story that made you either mad or sad – anger and pity are two of the most powerful human emotions, creating “memory hooks”… Continue reading…

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Tweets, Shares and Likes – the not-so Missing Links

September 12th, 2012

socialimg - 9-12Given that more than half the adult population of the United States has a profile page on at least one social-networking platform, you’d expect online behavior to be a major factor in determining which web content is popular – even going viral – and which stays below the radar.… Continue reading…

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