Everywhere you look online, people tell you that your business needs social media. “Your customers are there,” say the experts. “More than three-quarters of adults in the United States use social media.” So like 90 percent of U.S. business owners, you add a social-media campaign to your overall marketing… Continue reading…
At the end of September 2012, Google’s webspam team turned its attention to websites using exact-match domains, or EMDs, after Matt Cutts tweeted that low-quality EMD sites would feature less often in SERPs. Affiliate marketers often favor EMD domains – that is, domains containing brand names or keyword phrases… Continue reading…
Tiered linking is the process of creating links to external pages that link to a targeted website with the objective of boosting the linking page’s authority. This, in turn, reinforces the value of the links pointing to the targeted site. Tiered linking, also known as… Continue reading…
Tags:2nd tier linking, link building strategies, Tier2 Backlinks, Tiered link building
Since Google’s Penguin update, much has changed in the search engine landscape. Webmasters everywhere are increasingly concerned about the risk of their site losing rankings in the search engines. While backlinks remain an essential element of any search engine optimization strategy; many SEOs are now adding content marketing to deliver… Continue reading…
Internet wallflowers won’t win backlinks – “shy and retiring” doesn’t cut it online. Since early 2012, when Google let Penguin loose on the unsuspecting SEO community, webmasters around the globe stopped sleeping at night. Making your site stand out without going over to the dark side has never been more… Continue reading…
When did you last come across a truly memorable article – one that you can recall in detail today? Chances are, it’s when you last read a story that made you either mad or sad – anger and pity are two of the most powerful human emotions, creating “memory hooks”… Continue reading…
Given that more than half the adult population of the United States has a profile page on at least one social-networking platform, you’d expect online behavior to be a major factor in determining which web content is popular – even going viral – and which stays below the radar.… Continue reading…
Webinars can support your online marketing program in many ways. They can help you engage your audience, generate leads, and build value into your website. Surprisingly, though, many business owners overlook the marketing potential of webinars. In this article, we will discuss the different ways you can use them to… Continue reading…
It’s no secret that Google is obsessed with smarter search – you only have to compare today’s search options with those of the original Google homepage to see how sophisticated the art of search has become. Google’s Holy Grail is understanding a user’s intent, and, with this objective in mind,… Continue reading…
The battle for local-search supremacy is heating up. Google, once the only serious online option for businesses needing to promote themselves in their immediate neighborhood, is now facing a heavyweight challenge from Apple, with Microsoft and, reportedly, Amazon waiting in the wings to pick up the pieces.
If you’re wondering… Continue reading…
Tags:Amazon Maps, Apple Maps, Bing Maps, Google Maps, google places, Google+ Local, Local search advertising
