Authority Silos

An Authority Silo is a group of related articles that we host on one of our relevant partner websites. The Silo consists of four search-engine-optimized pages (300-500 words each), containing up to ten embedded links. The content is professionally written, fully optimized and themed to the clients services or products.

Optimized Content that Ranks

Four high quality pages of themed content in a Silo + Expertly selected SEO-appropriate keywords + Internal and external linking = Top Search Engine Rankings. Silo content pages are strategically interlinked to create a topical theme. This in turn increases the keyword relevance of each page in the Silo. Links embedded in your Silo content push this theme and relevance into your site, which drives your website up the search engine rankings for your keywords.

Let us assume for a minute that we have achieved kick-butt Rankings on your keywords. But now you want even more real estate at the top of the search engines in order to increase your brand visibility and sales. Or maybe you have a reputation management problem, such as a few derogatory statements about your company in the Top 20 search engine results. Silos make it possible to have dozens of listings for the same keyword. This increases your visibility, improves your chances of converting a lead and pushes down any “negative” content that you do not control.

Extremely Powerful Backlinks

What makes links from Authority Silos so powerful? It is a combination of several things:

1. Using a link on the homepage of the hosting site, we filter Pagerank and Link Popularity into the honey pot…uh, Silo. You get an aged, high-PageRank micro-site immediately, as opposed to working for years to build one up.
2. We build 17 quality permanent links, with your keywords in the anchor text, to the hosting site and silo every month. This technique increases the authority status of the Silo and speeds up indexing. At the same time, it pushes PageRank, Link Popularity and keyword relevance into the Silo.
3. You get high quality content on a relevant website. We interlink to them in such a way that the PageRank and Link Popularity in the Silo does not pass out of the Silo, except to your website. All of this interlinking between internal and external sources to the Silo pages creates a powerful flow of relevant link juice to the Silo and ultimately to your site. Again, search engines just eat this up.

Safe and Effective

If building quality versus quantity is important to you, then Authority Silos are the right choice. Links from Authority Silos are natural in appearance and very powerful. So you need less of them to obtain Top Rankings.

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